FREJA SVENSSON IS AN INDEPENDENT CASTING DIRECTOR, DIRECTORS ASSISTANT AND STILL PHOTOGRAPHER SPECIALISING IN FILM AND TELEVISION. WITH A FOUNDATION IN PHOTOGRAPHY AND FILM PRODUCTION, SHE HAS SERVED IN ROLES RANGING FROM DIRECTOR AND EDITOR TO VARIOUS ROLES ON SET.

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AFTER COMPLETING HER BACHELOR'S DEGREE IN DIGITAL MEDIA, SHE HAS CONTRIBUTED TO NUMEROUS PRODUCTIONS IN DIVERSE CAPACATIES, WITH A PARTICULAR EMPHASIS ON TALENT SCOUTING FOR FILM PROJECTS.

IN RECENT YEARS SHE HAS NOTABLY BEEN INVOLVED IN CASTING FOR FILMS AS "THE PIG FROM TURKEY" TO THE GULDBAGGEN-NOMINATED SHORT FILM "MADDEN".

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SHE EMPLOYS VARIOUS TECHNIQUES IN HER CASTING PROCESS, INCLUDING STREET CASTING. GIVEN SWEDEN'S RELATIVELY SMALL SIZE, THE POOL OF FACES ON CONVENTIONAL CASTING PLATFORMS CAN OFTEN FEEL SATURATED. HENCE, STREET CASTING OFFERS A FRESH APPROACH, ALLOWING THE DISCOVERY OF UNIQUE TALENT OUTSIDE OF THE USUAL CHANNELS. EVERY CASTING PROCESS HAS IT'S OWN APPROACH AND THE PEOPLE TELLING THE STORY SHOULD BE BELEVABLE AND CHALLENGING THE STATUS QUE. 

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WHILE FREJA SPENT HER FORMATIVE YEARS ON HISINGEN, AN ISLAND IN GOTHENBURG, SHE IS NOW BASED IN STOCKHOLM.